Google has traditionally competed in the high-end smartphone market with its Pixel series, so the Pixel 3aXL, introduced as an affordable alternative to the , is a notable shift in strategy for the company.Launched at alongside the (the lower-cost version of the ), the Google Pixel 3aXL shows the company is trying to expand its customer base by offering phones at a lower price point than its flagship devices.
Google pixel 3axl
Until rumors started circulating this year we weren’t expecting Google to release affordable handsets any time soon, and we wouldn’t have expected a handset that’s launching at the Pixel 3aXL’s price point to be as impressive as it is. In many ways, the Google Pixel 3aXL is a total surprise for its cost.With many features inherited from the Pixel 3XL, like its cutting-edge camera and Active Edge squeeze function to launch Google Assistant, the Pixel 3aXL seems a serious rival to its older sibling. Sure, there’s a small specs drop, but there’s an even bigger price cut – so does the Pixel 3aXL make the Pixel 3XL redundant?The is on the horizon too, with the company revealing its own product in an attempt to drum up interest, so could the Pixel 3aXL show us anything about Google’s future smartphone direction?